Case Research, Case Writing Process - Softcover

Leenders, Michiel

 
9780771410451: Case Research, Case Writing Process

Synopsis

This book is about writing good cases quickly. It provides useful information for those who wish to write cases, but have no prior experience. It can also assist the more experienced as a reference text.
Current practice is described based upon interviews with leading case writers and literature sources. The authors have also analyzed efficiency and effectiveness. Their suggestions of the case plan, opening paragraph and the case difficulty cube have been successfully applied by over 4000 case writers across the world over the past two decades.

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