Items related to Comparing And Contrasting Marketing Assumptions And...
Comparing And Contrasting Marketing Assumptions And Advertising Strategies in Japan And the United States: Case Studies - Hardcover
Synopsis
Brand New.
"synopsis" may belong to another edition of this title.
About the Author
Dr. Helgert is Associate Professor of Communications at Grand Valley State University in Allendale, Michigan.
Review
"Dr. Helgert has taken on an imposing task to examine and explain major marketing paradigms that took place in the Japanese business market between 1987 and 1997. Even greater in accomplishment, the author coupled his long established personal knowledge of Japan's culture, politics, language, religion, economic structure and institutionalized marketing practices with significant new research..." - Professor Merten A. Tilley, University of Phoenix"
"About this title" may belong to another edition of this title.