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Comparing And Contrasting Marketing Assumptions And Advertising Strategies in Japan And the United States: Case Studies - Hardcover

Helgert, Joseph P.

 
9780773459045: Comparing And Contrasting Marketing Assumptions And Advertising Strategies in Japan And the United States: Case Studies
Hardcover
ISBN 10: 0773459049 ISBN 13: 9780773459045
Publisher: Edwin Mellen Pr, 2006

Synopsis

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About the Author

Dr. Helgert is Associate Professor of Communications at Grand Valley State University in Allendale, Michigan.

Review

"Dr. Helgert has taken on an imposing task to examine and explain major marketing paradigms that took place in the Japanese business market between 1987 and 1997. Even greater in accomplishment, the author coupled his long established personal knowledge of Japan's culture, politics, language, religion, economic structure and institutionalized marketing practices with significant new research..." - Professor Merten A. Tilley, University of Phoenix"

"About this title" may belong to another edition of this title.

Publisher
Edwin Mellen Pr
Publication date
2006
Language
English
ISBN 10 
0773459049
ISBN 13 
9780773459045
Binding
Hardcover
Number of pages
142