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Synopsis
Through a rhetorical analysis of the speeches and letters of chief executive officers from Bill Gates to Jack Welch, annual reports to shareholders, press releases, and company newsletters and Websites, Joel Amernic and Russell Craig show that CEOs are elitist exclusionary propagators of an often biased stream of discourse. They examine the Internet as a powerful new platform for CEO-speak and find that the language of CEOs evokes an ideology of neo-liberalism, extreme individualism, hyper-competition, and global capitalism. Raising alarm bells regarding the ethos of corporate leadership, the authors urge the business press, academia, and the accounting and auditing community to take a more critical approach toward corporations.
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About the Author
Joel Amernic is professor, Rotman School of Management, University of Toronto.
Russell Craig is professor, National Graduate School of Management, Australian National University.
Review
"CEO-Speak provides glimpses of hidden corporate strategies. Without meaning to, and often more by omission than direct statement, the CEOs reveal a great deal about their attitudes toward their own corporations, its employees and shareholders, and the societies in which these huge conglomerates operate." Peter Desbarats, professor emeritus, former dean of the graduate school of journalism, The University of Western Ontario
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- PublisherMcGill-Queen's University Press
- Publication date2006
- ISBN 10 0773530371
- ISBN 13 9780773530379
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages256
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