The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics) - Softcover
Book 9 of 13: Communication, Strategy, and Politics
Synopsis
The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twentyfirst century. In 2011, the federal NDP achieved its greatest electoral success – becoming the Official Opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the thirdparty spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.
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About the Author
David McGrane is associate professor of political studies at St. Thomas More College and the University of Saskatchewan.
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The New NDP
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ISBN 13: 9780774860468
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Paperback. Condition: New. The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success - becoming the official opposition under Jack Layton's leadership. David McGrane argues that the key to the party's electoral success of 2011 lies in the moderation of its ideology and modernization of its campaign structures. Those changes brought the party closer to governing than ever before but ultimately not into power. McGrane then poses a difficult question: Was remaking the NDP message and revitalizing its campaign model the right choice after all, considering it fell to its perennial third-party spot in 2015? The New NDP examines Canada's NDP at a pivotal time in its history and provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media. Seller Inventory # LU-9780774860468
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