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The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics) - Softcover

Book 9 of 13: Communication, Strategy, and Politics

McGrane, David

  • 3.77 out of 5 stars
    13 ratings by Goodreads
 
9780774860468: The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics)
Softcover
ISBN 10: 0774860464 ISBN 13: 9780774860468
Publisher: UBC Press, 2019

Synopsis

The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twentyfirst century. In 2011, the federal NDP achieved its greatest electoral success – becoming the Official Opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the thirdparty spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

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About the Author

David McGrane is associate professor of political studies at St. Thomas More College and the University of Saskatchewan.

"About this title" may belong to another edition of this title.

Publisher
UBC Press
Publication date
2019
Language
English
ISBN 10 
0774860464
ISBN 13 
9780774860468
Binding
Paperback
Number of pages
534
Rating
  • 3.77 out of 5 stars
    13 ratings by Goodreads