Presenting evidence for the strengthening properties of vitamin C, vitamin E, beta carotene, and other "antioxidants," the author of Aerobics notes the detrimental effects of unstable oxygen molecules on the body. $250,000 ad/promo. Tour.
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Cooper and his center hit big some 20 years ago with Aerobics, which, like his Controlling Cholesterol (1988), is one of the all-time best-selling health self-help books. Here he combines his aerobic approach to better health with diet and dietary supplement strategies designed to cope with free radicals, the unstable oxygen molecules that recent research has fingered for aiding and abetting heart disease, cancer, cataracts, and various complaints attendant upon the aging process. The most marked departure from his former advice, he says, is a new skepticism about very frequent high-intensity exercise. That skepticism arises, however, from cases such as those that Cooper reports of people who were regular strenuous exercisers and yet came down with quickly fatal diseases. Accordingly, the exercise program he recommends here is lower-intensity. With the publisher's powerful push--100,000-copy first printing, quarter-million-dollar marketing budgetand also because it is efficiently and accessibly written, count on high interest. Ray Olson
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