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CPAs That Sell: A Complete Guide to Promoting Your Professional Services - Softcover

Aquila, August J.; Koltin, Allan D.; Pitts, Robert A.; American Institute Of Certified Public Accountants; Practice Development Institute

 
9780786301966: CPAs That Sell: A Complete Guide to Promoting Your Professional Services
Softcover
ISBN 10: 0786301961 ISBN 13: 9780786301966
Publisher: Professional Development Institute, 1995
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Shows CPAs how to develop sales skills and actively promote their services. Chapters on professional attitudes toward sales, the buying and selling process, adapting to a prospect's personality, overcoming objections, and closing techniques include self-assessment questions, numerous checklists, examples of fact-finding questions, and sample planning forms. Annotation copyright Book News, Inc. Portland, Or.

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About the Author:
August J. Aquila is the senior vice president of the Practice Development Institute (PDI).

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Aquila, August J.; Koltin, Allan D.; Pitts, Robert A.; American Institute Of Certified Public Accountants; Practice Development Institute
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