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How to Get the Best Advertising from Your Agency: The Guide to Quickly Building a Productive Team - Hardcover
Synopsis
Suggests a seven-step process for helping advertisers build team relationships with their ad agencies, and offers advice on improving team productivity
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About the Author
Nancy L. Salz is President of Nancy L Salz Consulting, a New York City-based company founded in 1983 that specializes in marketing communications management training seminars and consulting. Its client are mostly Fortune 100 companies in packaged goods, technology, telecommunication, automotive and financial areas. Prior to establishing her company, Ms. Salz spent over fifteen years at Ogilvy & Mather where she was one of only a handful of people to have supervisory positions in both the Creative and Account Management areas.
Review
"All marketers should do more than buy it and read this book. They should do what it says and they will get. the best from their agency." -- Samuel Thurm, Former VP Advertising, Unilever, and Former Chairman, Association of National Advertisers
"Ms. Salz presents an incisive review of how to build a collaborative agency-client relationship that both fosters and focuses creative excellence." -- James A. Block, President, Block Drug Company
"Nancy Salzs new book will certainly become part of the A.A.A.A library ...agency people should heed her advice." -- O. Burtch Drake, President/CEO, American Association of Advertising Agencies
"This classic should be on every brand managers reading list." -- F. Kent Mitchel, Former Chairman, Marketing Science Institute
"About this title" may belong to another edition of this title.
- PublisherIrwin Professional Pub
- Publication date1994
- ISBN 10 078630264X
- ISBN 13 9780786302642
- BindingHardcover
- Number of pages216
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