The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share - Hardcover

Alexander, James A.; Lyons, Michael C.

 
9780786303533: The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share
Hardcover
ISBN 10: 0786303530 ISBN 13: 9780786303533
Publisher: McGraw-Hill, 1994

Synopsis

The Knowledge-Based Organization offers a blueprint for integrating sales and service capabilities to create a professional services organization. Any executive charged with the responsibility of generating new, higher-margin revenue will find key strategies for building products that improve profitability. This results-focused book gives readers the basics to begin: creating the professional services organization to compete in the next century; transitioning from existing sales and service model; handling common problems and apply real-world examples.

"synopsis" may belong to another edition of this title.

About the Author

James A. Alexander is president of Alexander Consulting.

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill
Publication date
1994
Language
English
ISBN 10 
0786303530
ISBN 13 
9780786303533
Binding
Hardcover
Edition number
1
Number of pages
140