Describes each step in developing customer focus, looks at the experiences of customers during a business transaction, and suggest ways to exceed customer expectations
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Paul Levesque is president of New Perspective Associates.
Regardless of terms like total quality management and continuous quality improvement, most of today's various management techniques focus on the customer. Levesque heads a Canadian company that produces and distributes workshops and videos emphasizing customer service. Here he shows why businesses should be customer focused and how they can become so. He avoids jargon, which would tie his suggestions to a particular philosophy, simply emphasizing, instead, practical ways to make the customer and customer service the core of any business' mission, philosophy, or culture. He demonstrates how to involve wants or needs and discover those extra steps that ultimately delight (WOW!) the customer. Recommended for popular business and management collections. David Rouse
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