Market-Driven Management: Creating Profitable Top-Line Growth - Hardcover

Ames, B. Charles; Hlavacck, James D.

 
9780786305407: Market-Driven Management: Creating Profitable Top-Line Growth

Synopsis

Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation c. by Book News, Inc., Portland, Or.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780786312276: Market- Driven Management, Ames Ed

Featured Edition

ISBN 10:  0786312270 ISBN 13:  9780786312276
Publisher: McGraw Hill, 1996
Hardcover