Market-Driven Management: Creating Profitable Top-Line Growth

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9780786305407: Market-Driven Management: Creating Profitable Top-Line Growth

Over 25,000 copies sold in the previous edition! Updated and revised, "Market Driven Management" tackles the strategic issues that will determine the difference between success and failure for business in the 1990's. The authors share their experience and provide the tools needed to transform an organization into a responsive, customer-oriented, and profitable enterprise. Topics include: matching technology to market opportunity; thinking small to win big; and facing the realities of a more turbulent environment.

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Ames, B. Charles, Hlavacck, James D.
Published by McGraw-Hill (1997)
ISBN 10: 0786305401 ISBN 13: 9780786305407
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Book Description McGraw-Hill, 1997. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110786305401

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B. Charles Ames, James D. Hlavacck
Published by McGraw-Hill (1997)
ISBN 10: 0786305401 ISBN 13: 9780786305407
New Hardcover Quantity Available: 1
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Book Description McGraw-Hill, 1997. Hardcover. Book Condition: New. Revised. Bookseller Inventory # DADAX0786305401

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