The Physician Strategist: Setting a Strategic Direction for Your Practice - Hardcover

Swayne, Linda E.; Ginter, Peter M.; Duncan, W. Jack

Hardcover

ISBN 10: 0786310278 ISBN 13: 9780786310272

Publisher: Irwin Professional Pub, 1996

Synopsis

The Physician Strategist provides physicians, physician executives, and physician managers with a useful framework for conceptualizing and developing strategies for their organizations. Through the use of a model, clear explanations of the process, and many physician-related examples, this book provides physicians and healthcare managers with the methods and constructions to position their organizations for success. The model may be applied to a variety of healthcare organizations operating in radically different environments. It is also useful for both large and small organizations.
Written to facilitate strategic thinking at corporate, divisional and operational levels, this eight-chapter text provides physicians with an overview of the strategic management process. The Physician Strategist provides a model to clarify the process; introduces the process of analyzing external and internal environments; explains how to diagnose the strengths and weaknesses of an organization's internal environment; explores the development of mission, vision, values, and organizational objectives; discusses adaptive, market, and positioning strategies; and offers ways to implement, monitor, evaluate, and improve directional strategies.

About this title

About the Author:

Linda E. Swayne is a professor of marketing and the director of the Physicians Management Institute at the University of North Carolina at Charlotte.

About this edition

• Publisher: Irwin Professional Pub
• Publication date: 1996
• ISBN 10: 0786310278
• ISBN 13: 9780786310272
• Binding: Hardcover
• Edition number: 1
• Number of pages: 346