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Synopsis
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:
- Crisis management
- Marketing public relations
- Client-agency relationships
- Environmental public relations
- High-tech PR
- And more!
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About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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- PublisherMcGraw-Hill
- Publication date1997
- ISBN 10 0786311312
- ISBN 13 9780786311316
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages574
- Rating
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The Handbook of Strategic Public Relations and Integrated Communications
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The Handbook of Strategic Public Relations and Integrated Communications
Published by
McGraw-Hill Companies, The, 1997
ISBN 10: 0786311312
ISBN 13: 9780786311316
Used
Hardcover
First Edition
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The Handbook of Strategic Public Relations and Integrated Communications
Published by
McGraw-Hill Companies, The, 1997
ISBN 10: 0786311312
ISBN 13: 9780786311316
Used
Hardcover
First Edition
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The Handbook of Strategic Public Relations and Integrated Communications
Published by
McGraw-Hill Companies, The, 1997
ISBN 10: 0786311312
ISBN 13: 9780786311316
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
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