Marketing the Continuum of Care: Strategies for Developing Community Services (HFMA HEALTHCARE FINANCIAL MANAGEMENT SERIES) - Hardcover

Vicki Mason

Hardcover

ISBN 10: 0786311541 ISBN 13: 9780786311545

Publisher: McGraw-Hill, 1997

Synopsis

Offers marketing strategies for attracting patients to a hospital's services and move them through the continuum of care, maximizing both community-based patient care and hospital revenues. Case studies focus on service areas such as cancer treatment, diabetes services, and cardiology. The onset of managed care has made it paramount that hospitals keep a continuum of services "under one roof." Many healthcare organizations have developed new programs and services to attract more patients, but have failed to maximize promoting them as part of the continuum. Marketing the Continuum of Care offers marketing strategies that will attract patients to the hospital's services and move them successfully through the continuum of care, maximizing both community-based patient care and hospital revenues. It arms readers with the necessary tools for marketing services internally, as an education tool, and externally, as a method for building referrals from outside sources. Case studies focusing on service areas such as cancer treatment, diabetes services and cardiology, highlight specific strategies currently being used across the country.

About this edition

• Publisher: McGraw-Hill
• Publication date: 1997
• ISBN 10: 0786311541
• ISBN 13: 9780786311545
• Binding: Hardcover
• Edition number: 1
• Number of pages: 338