A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which...
An auto enthusiast and advertising executive, Arthur W. Einstein, Jr., lives in New York City.
"an interesting history...a joy for automobile and advertising enthusiast alike...highly recommended"--Choice; "any Classic Car enthusiast with even a slight interest in Packard will be drawn to this book. It is a delight, covering the subject unlike any past effort I have seen"--Classic Car Club Bulletin; "who better than a car loving advertising executive to pen a book on the advertising history of the Packard Motor Car Company"--Antique Automobile; "filled with...
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Seller: Bailey's Bibliomania, Ellensburg, WA, U.S.A.
Hardcover. Condition: As New. Hello. Welcome to our small, family-owned bookstore. Copyright 2010 by the author, Arthur W. Einstein, Jr. Published by McFarland Company. Hardcover (photographic, mylar-covered). No dust jacket. Like-New. 256 pages, bright and clean, includes index, bibliography, and Odes to Packard in Song and Literature. Mant b/w photographs throughout, and 14 full-color pages in the middle. Packaged using bubble wrap and a sturdy cardboard box. Tracking number provided for no extra cost. Thanks for checking out this book from our small town brick-and-mortar and supporting a small business. Seller Inventory # RLC12291801737
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