A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive.
"synopsis" may belong to another edition of this title.
Guy Kawasaki is president of Fog City Software.
Marketing advice from Apple Computer Fellow and Macworld columnist Kawasaki.
Copyright 1996 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
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