Synopsis
The bestselling author of What They Don't Teach You at Harvard Business School now focuses on key disciplines and shares his philosophy on selling. Written in his trademark candid, anedcotal style, On Selling expands upong the three basic tenets of salesmanship--how to identify the customer, how to reach the customer, and how to persaude the customer to buy--and guide readers through the steps which every salesperson must master.
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From AudioFile
McCormack is one of the most articulate and down-to-earth speakers on what it takes to succeed in a business that involves selling. He talks about finding and keeping customers in terms your grandmother would understand, and does so with a sense of personal authority and comfort that holds your attention. He goes over the steps that every salesperson must master to connect with people, and is a genius at spelling out the internal principles and attitudes that distinguish really good salespeople from also-rans. Very enjoyable listening start to finish, and a wealth of insights that few other sales audios offer in one program. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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On Selling
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0787114243I4N00
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On Selling
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Condition: new. Seller Inventory # 67K92_60_0787114243