Company Profiles for Students: Volumes 1 & 2

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9780787629366: Company Profiles for Students: Volumes 1 & 2
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The two vols. in the first edition in this series covers approximately 280 of the prominent companies most studied by students. Entries follow a standard set of rubrics to facilitate comparison between companies. Company logos, illustrations and ticker symbols, current market share, new products and where to write for an annual report also included.

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Gr 9 Up-A useful, thorough work profiling 280 companies. Each alphabetical entry provides an overview and then covers topics such as "Company Finances," "Analysts' Opinions," "History," "Strategy," "Current Trends," and "Global Presence." Each article ends with a bibliography and, often, a Web-site address to access an annual report. "Fast Facts," a chronology, and sidebars are also incorporated into the four- to six-page entries. Many high-profile and youth-oriented companies are included: The Gap, Hard Rock Cafe, PEZ Candy, Victoria's Secret, Tommy Hilfiger, and Rollerblade. Lycos and AOL are profiled, but students may be disappointed not to find eBay or Amazon.com. Graphs, company logos, and occasional black-and-white photos of products or headquarters are provided. Volume one begins with a "Chronology of Key Business Events"; volume two ends with 35 "Industry Profiles," a "Directory of Specialized Business Web Sites," and a complete index. Although much of this information is available in other sources, the accessible format and up-to-date material will make these volumes welcome additions in collections serving young adults.-Priscilla Bennett, State University of West Georgia

Copyright 1999 Cahners Business Information, Inc.

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Book Description Cengage Gale, United Kingdom, 1999. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The two volumes in the first edition in this series covers approximately 280 of the prominent companies most studied by students. Entries follow a standard set of rubrics to facilitate comparison between companies. Company logos, illustrations and ticker symbols, current market share, new products and where to write for an annual report are also included. This third volume provides coverage of an additional 125 companies. Seller Inventory # BTE9780787629366

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