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Synopsis
Learn the language of persuasion
How does a leader get others to see things the way he or she sees them? These authors assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven technique, you can enjoy the same results.
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From the Back Cover
Communication and organization experts Gail T. Fairhurst and Robert A. Sarr analyzed hundreds of conversations between employers and their employees to discover how the most effective leaders use language. In The Art of Framing, they present dozens of cases—from business to politics to entertainment—and demonstrate how leaders can gain support and respect by skillfully managing meaning to frame situations, ideas, and goals. It is persuasive evidence that while even the best leaders cannot always control events, they can?and do?influence how situations are seen and interpreted.
The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constitutents by skillfully using langage to frame events, ideas, and goals at every opportunity. This book provides proven techniques for using simple yet powerful tools such as stories, metaphors, and visual images to help you: communicate vision and priorities; reduce uncertainty and ambiguity; think on your feet and frame on the spot; achieve and maintain believability; and fram events without manipulating them.
About the Author
GAIL T. FAIRHURST is professor and head of the Department of Communication at the University of Cincinnati and has consulted with numerous organizations, including General Electric, the Kroger Company, and Children's Hospital of Cincinnati. She has published widely in management, organizational, and communication journals. ROBERT A. SARR is chairman and general manager of Santa Fe Southern Railway, Inc. His indepAndent management consulting clients include Colgate-Palmolive, Procter & Gamble, and the Girl Scouts of America. Specializing in the creation of high-performance systems, he has also consulted in Japan, the Philippines, and Europe.
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- PublisherJossey-Bass Inc Pub
- Publication date1996
- ISBN 10 0787901814
- ISBN 13 9780787901813
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages213
- Rating
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