Corporate Comeback: The Story of Renewal and Transformation at National Semiconductor (Jossey-Bass Business & Management Series) - Hardcover

Miles, Robert H.

Hardcover

ISBN 10: 0787903221 ISBN 13: 9780787903220

Publisher: Jossey-Bass, 1996

Synopsis

Embark on a journey of historic transformation

Consultant Robert Miles' riveting account of one of business' legendary comebacks is a must for any business leader who intends to be competitive in the 21st century. In recounting his efforts assisting National Semiconductor's chairman and CEO stage the era's most stunning transformation, Miles articulates a winning framework that has evolved since his early career in developing transformational leaders at the Harvard Business School some 20 years ago. The powerful lessons of success he shares can help leaders avoid the costly results of trial and error, and face today's challenges armed with crucial insight and experience.

About this title

About the Author

ROBERT H. MILES, PH.D., President of Corporate Transformation Resources, is a global practice and thought leader in the field of leading corporate transformation. He is the creator of the Accelerated Corporate Transformation (ACT) methodology used by CEOs and executive leaders to rapidly launch the next major phase in their enterprise. Miles has served as principal process architect of over 30 CEO-led corporate transformations, many of which have become iconic in their industry. The foundations of ACT may be traced back to an innovative program for CEOs and their executive teams that Miles Chaired while on the Harvard Business School faculty. For more information about the ACT methodology refer to his latest publications:

• Robert H. Miles, "Accelerating Corporate Transformations: Don't Lose Your Nerve!" Harvard Business Review, January-February, 2010. Reprinted in the special "Reinvention" issue of HBR OnPoint, Spring 2012.

• Robert H. Miles and Michael T. Kanazawa, BIG Ideas to BIG Results: Leading Corporate Transformation in a Disruptive World, Second Edition, Pearson, 2016.

• Corporate Transformation Resources Working Papers and the ACT Leadership Readiness Survey on the CorpTransform.com site.

From the Back Cover

Recounting his efforts assisting National Semiconductor stage the era's most stunning transformation, Miles articulates a winning framework that has evolved over the course of a stellar 20-year career. The powerful lessons he shares can help leaders avoid the costly results of trial and error, and face today's transitions armed with insight and experience.

From the Inside Flap

Consultant Robert Mile's riveting account of one of business' legAndary comebacks is a must for any business leader who intAnds to be competitive in the 21st century. In recounting his efforts assisting National Semiconductor's chairman and CEO stage the era's most stunning transformation, Miles articulates a winning framework that has evolved since his early career in developing transformational leaders at the Harvard Business School some 20 years ago. The powerful lessons of success he shares can help leaders avoid the costly results of trial and error, and face today's challenges armed with crucial insight and experience.

Reviews

When solid-state physicist Amelio became National Semiconductor's chairman and CEO in 1991, the company was in a "death spiral," with declining profits and three days of cash reserves. With Miles as his chief consultant, Amelio, who had led Rockwell International through a comeback, pulled off a dramatic turnaround at National Semiconductor. Their strategy, set forth here in an invaluable casebook for companies seeking fundamental change, involved replacing National's entrepreneurial, shoot-from-the-hip style with careful asset management, total quality control and "benchmarking" by executives and employees who constantly measured themselves against competitors and customer expectations. This thoroughgoing, intensive, no-nonsense guide gives point and substance to familiar managerial bywords such as "developing empowered employees" and "matching core competencies to market needs." Included are internal documents, mission statements, executive workshop presentations and managers' guidelines from National. (Nov.) FYI: Amelio resigned from National Semiconductor last February to become chairman and CEO of Apple Computer, where he is attempting a similar resuscitation, again with Miles as his transformation consultant. Miles helped found the Yale School of Organization and Management, and was most recently dean of Emory's business school.
Copyright 1996 Reed Business Information, Inc.

Miles possesses an unusual combination of academic credentials and practical business experience. He founded the Yale School of Organization and Management, built the executive education program at the Harvard Business School, and has been dean of Emory's business school. But he was also a partner with Gil Amelio during major turnabouts at Rockwell International and National Semiconductor, and they are now teamed in an attempt to revive Apple Computer. Miles has also worked with General Electric's legendary Jack Welch. Miles helped pioneer the strategy of transformation management, and here he lays out the framework for corporate transformation, showing how to "operationalize" each component and defining the role of the transformational leader. Amelio has already told the story of National Semiconductor's transformation in Profit from Experience (1996), but Miles emphasizes the tools and techniques of transformation, using examples from the same company to make his case. David Rouse

Miles (Organizational Game, Addison-Wesley, 1993), dean of the business school at Emory University, aims his work at those executives and leaders dealing with corporate change. He takes a scholarly approach to answering "the central leadership question about how to achieve quantum change without exposing the organization to unacceptable risk." In three parts, he describes the process of change, sets up a framework, then proceeds to detail the application of this framework at National Semiconductor. Miles includes National's strategic vision and its "change facilitator's" guide. While other current titles in this area, such as, Jerry S. White and Matthew L. Shuchman's The Art of Turnaround (AMACOM, 1994), tread similar ground, Miles's work is rooted in solid examples and filled with clear charts, graphs, and formulas. A welcome addition to business literature; recommended for academic collections.?Kathy Shimpock-Vieweg, Muchmore & Wallwork Lib., Phoenix
Copyright 1996 Reed Business Information, Inc.

Edition details

• Publisher: Jossey-Bass
• Publication date: 1996
• Language: English
• ISBN 10: 0787903221
• ISBN 13: 9780787903220
• Binding: Hardcover
• Edition number: 1
• Number of pages: 388