Building on the strength of the original book, the second edition:
? Provides a wealth of statistical analysis and techniques to create a complete guide to the survey research process
? Includes an expanded group of exercises and examples covering a broad base of subjects
? Discusses the emerging importance of focus groups in preparing survey questionnaires and in analyzing survey findings
Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.
"synopsis" may belong to another edition of this title.
"A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory, yet comprehensive in approach with step-by-step details." (John B. Sauvajot, Public Management Consultant and Former Deputy Chief Administrative Officer, San Diego County)
"Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book." (Robert J. Waste, Survey Research Center, California State University, Chico)
"About this title" may belong to another edition of this title.
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