The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities (Jossey-Bass Leadership Series) - Softcover

Conlon, John K.; Giovagnoli, Melissa

 
9780787909468: The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities (Jossey-Bass Leadership Series)
Softcover
ISBN 10: 0787909467 ISBN 13: 9780787909468
Publisher: Jossey-Bass, 1998

Synopsis

Tap the Power of Alliance Networks

Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.

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About the Author

John K. Conlon and Melissa Giovagnoli are the authors of The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities, published by Wiley.

From the Back Cover

Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings for the leveraging of intellectual capability is the chief means by which today's companies are realizing growth. In The Power of Two, two acknowledged business alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of knowledge-based strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, it's the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available.

From the Inside Flap

Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings for the leveraging of intellectual capability is the chief means by which today's companies are realizing growth. In The Power of Two, two acknowledged business alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of knowledge-based strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, it's the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available.

Reviews

More than a dozen books on this topic in the last half-decade attest to the fact that business alliances are the strategy of choice for the 1990s. As with anything fashionable, many rush to embrace the concept without taking the time to implement it properly. Coming from totally different fields, the authors demonstrate with this book that alliances can be effective. Conlon is a director for alliances at Andersen Consulting. Giovagnoli has written four books including Make Your Connections Count! (1995) and concentrates on community-alliance building. The two emphasize the personal aspects of alliances, which must focus on relationships rather than transactions, and add that choosing the right person to head up alliance activities is crucial to success. They list mistakes to be avoided in building partnerships and then show how to create and analyze alliance scenarios, build networks, set the rules of engagement, foster trust, and communicate effectively. David Rouse

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Publisher
Jossey-Bass
Publication date
1998
Language
English
ISBN 10 
0787909467
ISBN 13 
9780787909468
Binding
Paperback
Edition number
1
Number of pages
208