Items related to Customer.Community: Unleashing the Power of Your Customer...
Synopsis
The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus...
From the Publisher
"EBay-like peer-to-peer marketplace dramatically increase the exchange off value between a business and its customers. Customer.Community shows how any company can leverage this dynamic to drive loyalty and profitability."
--Beerud Sheth, Co-Founder and GM of ELance
"The term "Virtual Community" carries so much baggage that many people forget that community, at its essence, is simply people interacting with other people. Underscoring some basic principles of...
From the Inside Flap
Through the Internet, businesses now have an unprecedented opportunity to find out who their customers are-not by collecting data but by listening and talking to customers. These online communities provide a place for businesses to receive and direct feedback from their customers and offer those customers a chance to participate in a community of interest, not just in a transaction. Customer.Community examines the business benefits that...
"About this title" may belong to another edition of this title.
- PublisherJossey-Bass
- Publication date2002
- ISBN 10 078795621X
- ISBN 13 9780787956219
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages256
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Customer.Community: Unleashing the Power of Your Customer Base
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Customer.Community : Unleashing the Power of Your Customer Base
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Customer.Community: Unleashing the Power of Your Customer Base
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Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! Seller Inventory # OTF-S-9780787956219
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Customer.Community : Unleashing the Power of Your Customer Base
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Customer.Community: Unleashing the Power of Your Customer Base
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Customer.Community (Hardcover)
Published by
John Wiley & Sons Inc, New York, 2002
ISBN 10: 078795621X
ISBN 13: 9780787956219
New
Hardcover
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base. The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780787956219
Quantity: 1 available
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Customer Community
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. xxiii + 254. Seller Inventory # 26375900
Quantity: 4 available
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Customer Community
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: New. pp. xxiii + 254 Illus. Seller Inventory # 7472003
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Customer.Community
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9780787956219
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Customer.Community: Unleashing the Power of Your Customer Base (Jossey-Bass Business & Management)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780787956219. Seller Inventory # 9249156
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