Higher Education as Competetive Enterprise: When Markets Matter: New Directions for Institutional Research (J-B IR Single Issue Institutional Research) - Softcover

Zemsky, Robert

Softcover

ISBN 10: 078795795X ISBN 13: 9780787957957

Publisher: Jossey-Bass, 2001

Synopsis

What makes some institutions medallions and others name brands, while still others serve a predominantly convenience/user-friendly clientele? This volume answers these questions by illustrating the way market forces transform higher education. Acknowledging that the drive for student-generated revenues has come to characterize U. S. higher education over the last quarter century, the contributors present the results of a twenty-year study at the University of Pennsylvania that explains which campuses compete with one another, at what prices, and with what kinds of outcomes for their graduates. They offer a comprehensive history of the development and implementation of Collegiate Results Instrument (CRI), a tool for mapping the connection between market forces and educational outcomes in higher education. Chapters detail the methods that CRI uses to help institutions to remain value centered by becoming market smart. Topics include the range of values, practices, and abilities that can be tracked through CRI; practical applications of two CRI administrations and their results; and what CRI can teach an institution about its signature in the marketplace. This is the 111th issue of the quarterly series New Directions for Institutional Research.

About this title

About the Author

ROBERT ZEMSKY is founding director of the Institute for Research on Higher Education, University of Pennsylvania, and professor and chair of Higher Education at the University of Pennsylvania.

SUSAN SHAMAN is the former assistant vice president for Planning Analysis at the University and currently serves as director of special projects for the Knight Higher Education Collaborative.

DANIEL SHAPIRO is the former director of research for the Institute for Research on Higher Education and currently is the chief information officer of the School of Dental Medicine of the University of Pennsylvania.

About this edition

• Publisher: Jossey-Bass
• Publication date: 2001
• ISBN 10: 078795795X
• ISBN 13: 9780787957957
• Binding: Paperback
• Edition number: 1
• Number of pages: 124