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Synopsis
From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need.
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From the Back Cover
From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR Management series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining-or establishing-competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need to
* Build profitability and earn a solid rate of return on investment
* Avoid being seduced by half-truths that can lead to critical strategic errors
* Create a successful Web strategy
* Concentrate on achieving market leadership rather than technology leadership
* Achieve competitive advantage on the Internet
* Build relationships of trust with their customers
* Explore the best practices of companies that really know their customers
* Understand the strategic value of Internet communities
* Implement an evolutionary approach to the development of software solutions
* Examine the organizational implications of an open-source world
About the Author
Erik Brynjolfsson and Glen L. Urban are codirectors of the Center for eBusiness at the Massachusetts Institute of Technology and professors at the MIT Sloan School of Business in Cambridge, Massachusetts.
"About this title" may belong to another edition of this title.
- PublisherJossey-Bass
- Publication date2001
- ISBN 10 0787958484
- ISBN 13 9780787958480
- BindingPaperback
- Edition number1
- Number of pages250
- EditorBrynjolfsson Erik, Urban Glen
- Rating
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