Toy Tips: A Parent's Essential Guide to Smart Toy Choices - Softcover

Marianne M. Szymanski; Ellen Neuborne

Softcover

ISBN 10: 0787974366 ISBN 13: 9780787974367

Publisher: Jossey-Bass Inc Pub, 2004

Synopsis

This entertaining and informative book--written by Marianne Szymanski, child development and toy expert, and Ellen Neuborne, an award-winning business journalist--is an essential and authoritative guide to toys and play. Based on thirteen years of independent consumer-focused research, Toy Tips offers invaluable advice and practical information about selecting appropriate toys and answers questions such as Why do kids play with toys? What is the true role of toys? Which toys are good and which aren’t? How do toys figure into normal, healthy child development?

“Invaluable and specific guidance about how the right toys can help your kids learn, develop, build skills, and have some fun.” --Michele Borba, consultant, educator, and author, Parents Do Make a Difference, Building Moral Intelligence, and No More Misbehavin'

“No one is better equipped than Marianne Szymanski to help you make smart choices when purchasing toys for your kids or for the kids in your life.”--Spencer Christian, former host of Szymanski’s guest segments on ABC’s Good Morning America, and author, Is There a Dinosaur in Your Backyard? and many other children’s books

“Szymanski’s years of experience and passion for serving children make her a leading voice in the developmental benefits of toys and play.”--From the Foreward by Marvin W. Berkowitz

About this title

About the Author

Marianne M. Szymanski is founder and president of Toy Tips, Inc., an international child development research group that conducts independent, academic, and scientific research on products from the toy and juvenile product industries. She has appeared on Oprah, CNN, Good Morning America, FOX, and numerous other national television segments. She is the editor of Kid Tips Magazine. Her Web site is www.toytips.com.
Ellen Neuborne is a veteran business journalist with more than a dozen years on the retail/marketing beat. She has covered the toy industry for USA Today, BusinessWeek, and www.Americanbaby.com.

From the Back Cover

Take the Guesswork Out of Toy Shopping

This entertaining and informative book?written by Marianne Szymanski, child development and toy expert, and Ellen Neuborne, an award-winning business journalist?is an essential and authoritative guide to toys and play. Based on thirteen years of independent consumer-focused research, Toy Tips offers invaluable advice and practical information about selecting appropriate toys and answers questions about toys.

"Invaluable and specific guidance about how the right toys can help your kids learn, develop, build skills, and have some fun."
?Michele Borba, consultant, educator, and author, Parents Do Make a Difference and Building Moral Intelligence

"No one is better equipped than Marianne Szymanski to help you make smart choices when purchasing toys for your kids or for the kids in your life."
?Spencer Christian, former host of Szymanski?s guest segments on ABC?s Good Morning America, and author, Is There a Dinosaur in Your Backyard? and many other children?s books

"Szymanski?s years of experience and passion for serving children make her a leading voice in the developmental benefits of toys and play."
?From the Foreword by Marvin W. Berkowitz

From the Inside Flap

“Invaluable and specific guidance about how the right toys can help your kids learn, develop, build skills, and have some fun.”--Michele Borba, consultant, educator, and author, Parents Do Make a Difference and Building Moral Intelligence

“No one is better equipped than Marianne Szymanski to help you make smart choices when purchasing toys for your kids or for the kids in your life.”--Spencer Christian, former host of Szymanski’s guest segments on ABC’s Good Morning America, and author, Is There a Dinosaur in Your Backyard? and many other children’s books

“Szymanski’s years of experience and passion for serving children make her a leading voice in the developmental benefits of toys and play.”--From the Foreward by Marvin W. Berkowitz

Reviews

Many parents don’t take a close look at their children’s toys until they hear about a recall of a particular item on the news. Szymanski, founder and president of the research group Toy Tips, presents an unbiased guide to help parents sort out the morass of toys on the market before they even purchase them. She advises readers to approach magazine articles and news stories with a judicious eye, and suggests they become experts themselves (by reading her book, naturally), because many award stickers on toys are "nothing more than thinly disguised public relations campaigns designed to herd parents toward particular products." Szymanski (along with coauthor Neuborne, a business journalist) covers the various types of toys available (activity toys, board games, puzzles, etc.) and evaluates their suitability for infants through preteens. The breadth of information she offers is overwhelming, but conscientious parents won’t find a more comprehensive and impartial approach to intelligently purchasing toys for their children.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Edition details

• Publisher: Jossey-Bass Inc Pub
• Publication date: 2004
• Language: English
• ISBN 10: 0787974366
• ISBN 13: 9780787974367
• Binding: Paperback
• Edition number: 1
• Number of pages: 242