Essential Principles for Fundraising Success: An Answer Manual for the Everyday Challenges of Raising Money - Hardcover

Alexander, G. Douglass; Carlson, Kristina J.

Hardcover

ISBN 10: 0787975842 ISBN 13: 9780787975845

Publisher: Jossey-Bass, 2005

Synopsis

Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by  professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies

About this title

From the Inside Flap

We are living in a world that reflects harsh economic realities—increasing budget cuts and belt tightening. It is more important than ever that nonprofit development professionals are at the top of their fundraising game.

Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina J. Carlson—the founders of the successful Internet-based fundraising consulting firm FundraisingINFO.com—offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies.

The book covers a wide range of topics including information about capital campaigns, working with boards and volunteers, annual fundraising, major gifts, planned giving, special events, and grant seeking. Essential Principles for Fundraising Success is filled with actual questions from fundraising professionals and practitioners and answers that demonstrate ways to apply sound fundraising principles in real-life situations and how to avoid common pitfalls. The authors include tools and techniques that you can use to educate others within your organization about all the elements of a successful fundraising program.

The insight found in Essential Principles for Fundraising Success will prove indispensable in the day-to-day job performance of novice and experienced fundraisers alike.

From the Back Cover

Praise for Essential Principles for Fundraising Success

"Simply put, if you will read this book, believe in the principles, and then follow the principles, you will raise a ton of money."
—Michael E. Shapiro, Nancy and Holcombe T. Green Jr. Director, High Museum of Art

"Put this book in your back pocket and don't leave home without it. Essential Principles for Fundraising Success is the quintessential guide for the fundraiser—both the novice and the seasoned professional."
—Cynthia M. Adams, CEO and president, Grantstation.com, Inc.

"This is a wonderful, practical guide that every professional will find valuable. It is full of advice and tips that are insightful and timely."
—Jimmie R. Alford, founder and chairman, The Alford Group

"Too many times we complicate the basic fundamental principles needed for successful fundraising. Doug and Kristina have simplified it for us. Whether you are a thirty-year professional who needs reminding or a new professional who needs all the tools, Essential Principles for Fundraising Success fills the bill."
—Kurt Aschermann, senior vice president, chief marketing and development officer, Boys and Girls Clubs of America

"A terrific review of fundraising from direct mail to Internet, in a question and answer format. It can't get any easier."
—Ted Hart, president and CEO, ePhilanthropy Foundation

"A must-read for fundraisers, regardless of their experience. Easy to read, well-written, and to the point, this book will become the manual for professionals and volunteers in development."
—Daniel T. Gura, vice president for development and university relations, The University of Tampa

Edition details

• Publisher: Jossey-Bass
• Publication date: 2005
• ISBN 10: 0787975842
• ISBN 13: 9780787975845
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 208