Good Luck: Creating the Conditions for Success in Life and Business - Hardcover

Rovira, Alex; Trías De Bes, Fernando

Hardcover

ISBN 10: 0787976075 ISBN 13: 9780787976071

Publisher: Jossey-Bass, 2004

Synopsis

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way―it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes―two leading marketing consultants―this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

About this title

About the Author

Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer.

Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain’s most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.

From the Back Cover

The International Best-Seller That Has Swept the World A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One s Life and Work

"Heartwarming! It will be a classic. I think it will fascinate both adults and children, much like The Little Prince."
Philip Kotler, author, Marketing Management

"You won t have much good luck if you do the wrong thing. This book makes that all-important thing eminently clear."
Jack Trout, management guru, and coauthor, The 22 Immutable Laws of Marketing

"This book is telling and revealing. It clearly shows why some and not all have success in life. Good luck is the secret."
Marco Jesi, president, Pepsico Europe

From the Inside Flap

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn t just come your way it s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trías de Bes two leading marketing consul-tants this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

Alex Rovira and Fernando Trías de Bes created this inspirational book after studying the key factors that bring good luck to prosperous people. Their research explores the "luck" of extraordinary people and reveals the key factors shared by successful yet diverse people such as Madame Curie, Alexander Graham Bell, Bill Gates, and Tiger Woods. Rather than an exhaustive study of individuals and the traits that make them successful, Rovira and Trías de Bes have created an entertaining parable that reveals the ten rules of good luck.

Reviews

This charming, easy-to read volume explains the difference between luck, which "doesn’t last long, because it does not depend on you" and Good Luck, which "is created by each of us: that’s why it lasts forever." In friendly, fairy tale style, the authors tell a story of two knights seeking to find a magic four-leaf clover in an enchanted forest, and along the way impart wisdom about making one’s own luck. The allegory is peppered with "Rules of Good Luck" and other mantras that manage—most of the time—to ring true. The knight who makes his own luck and ultimately succeeds, of course, is the one who sees obstacles and challenges, not insurmountable impediments, and who works to overcome them intelligently. He creates new conditions, seeks to help others, is unafraid to take action, doesn’t give up and realizes that opportunity is always out there. The story is inspiring, and a series of quotes from celebrities and sages near the end reinforces the idea that success comes from learning how to make one’s own luck.
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Edition details

• Publisher: Jossey-Bass
• Publication date: 2004
• Language: English
• ISBN 10: 0787976075
• ISBN 13: 9780787976071
• Binding: Hardcover
• Number of pages: 160