Advancing Health Literacy: A Framework for Understanding and Action

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9780787984335: Advancing Health Literacy: A Framework for Understanding and Action
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Advancing Health Literacy addresses the crisis in health literacy in the United States and around the world. This book thoroughly examines the critical role of literacy in public health and outlines a practical, effective model that bridges the gap between health education, health promotion, and health communication. Step by step, the authors outline the theory and practice of health literacy from a public health perspective. This comprehensive resource includes the history of health literacy, theoretical foundations of health and language literacy, the role of the media, a series of case studies on important topics including prenatal care, anthrax, HIV/AIDS, genomics, and diabetes. The book concludes with a series of practical guidelines for the development and assessment of health communications materials. Also included are essential techniques needed to help people make informed decisions, advocate for themselves and their community, mitigate risk, and live healthier lives.

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About the Author:

Christina Zarcadoolas, Ph.D., is associate clinicalprofessor in the Department of Community and Preventive Medicine,Mount Sinai School of Medicine, in New York City. She is asociolinguist who has spent thirty years studying language andliteracy of vulnerable populations.

Andrew F. Pleasant, Ph.D., is an assistant professor inthe Department of Human Ecology and the Extension Department ofFamily and Community Health Sciences at Rutgers, the StateUniversity of New Jersey in New Brunswick, New Jersey. Hepreviously served as a temporary advisor to the World HealthOrganization in Geneva, Switzerland, and actively conducts researchboth in the United States and internationally.

David S. Greer, M.D., is dean of medicine emeritus, andprofessor of community health emeritus at the Division of Biologyand Medicine, School of Medicine, Brown University. Greer has beena family doctor, researcher, medical school leader, communityleader, and mentor to countless health professionals for manydecades. He was a founding director of International Physicians forthe Prevention of Nuclear War, which won the Nobel Peace Prize in1985.

Review:

"...an important book because it teaches us lessons from thehistory of health communications and moves us forward."(PsycCritiques, 08/08/2007)

"This is one of the most understandable, useful, and practicaltexts available to assist with developing, implementing, andevaluating community health programs." (Choice, February2007)

"We recommend that public health directors make this bookrequired reading for everyone in their communications department."(New England Journal of Medicine, February 15, 2007)

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