Synopsis
Inside Intel is the gripping business saga of a company that rose to dominance through technological innovation and maintained its leadership through aggresssive marketing, tough business tactics, and the liberal use of legal firepower. At the center of this fascinating story is Andy Grove, Intel's high-profile CEO and chairman, once a penniless immigrant who waited tables to put himself through college. Drawing on court records, previously unpublished documents, and over a hundred interviews with important figures from Intel's history, Inside Intel is a meticulously researched behind-the-scenes look at this computer giant's brilliant successes, spectacular failures, and incredible inventions and groundbreaking products. It is also a personal saga of the powerful human emotions behind the struggles that have made Intel one of the most competitive players in a high-stakes game of money, power, and ambition.
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Review
Eighty percent of today's desktop computers operate on chips produced by Intel Corporation, which is now a more profitable company than the top 10 PC makers combined. But just how did the company, under CEO Andrew Grove, become so powerful? And what does its position mean to those who depend upon it? By combining public records, private documents, and interviews with more than 100 of those who know the company best, Financial Times columnist Tim Jackson has produced the fascinating, definitive story: Inside Intel: Andy Grove and the Rise of the World's Most Powerful Chip Company.
About the Author
Tim Jackson, formerly on the staff of The Economist, now writes a weekly column on the Internet and the computer business for the international daily newspaper The Financial Times. After working as a foreign correspondent in Japan and Belgium, he now lives in California. Inside Intel is his third book.
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