Straight from the Ceo: The Worldªs Top Business Leaders Reveal Ideas That Every Manager Can Use - Hardcover

G. William Dauphinais; Colin Price

Hardcover

ISBN 10: 0788199455 ISBN 13: 9780788199455

Publisher: Simon & Schuster, 1998

Synopsis

Working closely with the Price Waterhouse management team, CEOs who are successfully managing today's rapid pace of economic change present their ideas about motivating people, unleashing innovation and creativity and revitalizing the corporation. These are insights of leaders who every day must find ways to test and validate new ideas, implement change to improve the bottom line, and ultimately focus on the core ideas that will truly reshape the corporation. Simultaneous hardcover release from Simon & Schuster. 2 cassettes. .

About this title

Review

Straight from the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use, by William Dauphinais and Colin Price of the management consulting firm Price Waterhouse, is an accessible nuts-and-bolts examination of the way in which heads of some three dozen major corporations from around the globe look at critical matters such as motivation, creativity, customer service and revitalization. Individual chapters devoted to the reflections of top executives from powerhouses including British Airways, OshKosh B'Gosh, Pitney Bowes, and Swisscom are interspersed with sidebars that add analysis along with an overall perspective.

About the Author

G. William Dauphinais is in charge of Brand Management Marketing and Communication at PricewaterhouseCoopers and is the senior author of two previous books, The Paradox Principles and Better Change.

About this edition

• Publisher: Simon & Schuster
• Publication date: 1998
• ISBN 10: 0788199455
• ISBN 13: 9780788199455
• Binding: Hardcover
• Edition number: 2
• Number of pages: 318