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Synopsis
Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you’re in!This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including:
- inaccurate budgeting
- costs exceeding budgets
- faulty market and technical research findings
- flaws in design
- inadequately durable materials
- unforeseen consumer rejection caused by the lack of proper consumer trials
- leakage of plans to competition
- failure by outside suppliers
- missed opportunities for cooperation with outside specialists
- poorly coordinated development staff
- ineffective leadership
- and much more!
Beginning with an “executive summary” that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!
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About the Author
Erdener Kaynak, Nicholas Mills, Michael Z Brooke
"About this title" may belong to another edition of this title.
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New Product Development
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0789015676.G
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New Product Development: Successful Innovation in the Marketplace
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Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0789015676I4N10
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New Product Development
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Condition: good. Gently used with light wear to the cover, corners, or spine. Pages are clean and free of writing or highlighting. Binding is tight and fully intact. Dust jacket included with hardcover books. Ships fast in a protective poly mailerâ"Monday through Friday, excluding weekends and holidays. Seller Inventory # UBV.0789015676.G
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New Product Development : Successful Innovation in the Marketplace
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New Product Development
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New Product Development
Published by
The Haworth Press, Incorporated, 2002
ISBN 10: 0789015676
ISBN 13: 9780789015679
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New Product Development
Published by
The Haworth Press, Incorporated, 2002
ISBN 10: 0789015676
ISBN 13: 9780789015679
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Softcover
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Condition: New. Print on Demand pp. 248 This item is printed on demand. Seller Inventory # 7507213
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New Product Development
Published by
The Haworth Press, Incorporated, 2002
ISBN 10: 0789015676
ISBN 13: 9780789015679
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Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. PRINT ON DEMAND pp. 248. Seller Inventory # 18340696
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New Product Development: Successful Innovation in the Marketplace
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. Num Pages: 244 pages, bibliographical references, index. BIC Classification: KJMV6. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 156 x 19. Weight in Grams: 385. . 2002. 1st Edition. paperback. . . . . Seller Inventory # V9780789015679
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New Product Development
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Condition: New. In English. Seller Inventory # ria9780789015679_new
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