Items related to Strategies in Pharmacoeconomics and Outcomes Research
Get a healthy perspective on pharmaceutical economics!
Strategies in Pharmacoeconomics and Outcomes Research presents a comprehensive introduction to the economic aspects of the health sector, focusing on strategies for the development and marketing of healthcare products. A much-needed addition to this relatively new field, the book narrows health economics into the sub-discipline of pharmacoeconomics, bridging the gap between different interest groups in the pharmaceutical industry-research and development at one end, sales and marketing at the other. Using basic terminology and practical examples with descriptive tables and figures, it analyzes the implications of projecting costs of pharmaceutical products as a method of determining the viability of their development.
Written from an international perspective, Strategies in Pharmacoeconomics and Outcomes Research examines the costs of drug therapy on health care systems and society through global marketing and modeling strategies, including clinical research and trial examples. Through the interlinked concepts of clinical research, outcomes research and pharmacoeconomics, the book evaluates the effectiveness of health technologies under “real world” circumstances or “normal” medical practice to achieve the optimum benefit from the resources available. The research process follows the economics of a drug?s efficacy (how it works under ideal circumstances) to its effectiveness (how it does in “real” life) to its efficiency (how cost-effective it is) in determining the baseline effects of a disease on economic and humanistic parameters.
Strategies in Pharmacoeconomics and Outcomes Research also examines:
Strategies in Pharmacoeconomics and Outcomes Research presents a comprehensive introduction to the economic aspects of the health sector, focusing on strategies for the development and marketing of healthcare products. A much-needed addition to this relatively new field, the book narrows health economics into the sub-discipline of pharmacoeconomics, bridging the gap between different interest groups in the pharmaceutical industry-research and development at one end, sales and marketing at the other. Using basic terminology and practical examples with descriptive tables and figures, it analyzes the implications of projecting costs of pharmaceutical products as a method of determining the viability of their development.
Written from an international perspective, Strategies in Pharmacoeconomics and Outcomes Research examines the costs of drug therapy on health care systems and society through global marketing and modeling strategies, including clinical research and trial examples. Through the interlinked concepts of clinical research, outcomes research and pharmacoeconomics, the book evaluates the effectiveness of health technologies under “real world” circumstances or “normal” medical practice to achieve the optimum benefit from the resources available. The research process follows the economics of a drug?s efficacy (how it works under ideal circumstances) to its effectiveness (how it does in “real” life) to its efficiency (how cost-effective it is) in determining the baseline effects of a disease on economic and humanistic parameters.
Strategies in Pharmacoeconomics and Outcomes Research also examines:
- resources and cost benefits (direct, indirect, intangible, and quality of life)
- health economical models (decision-tree analysis, Markov-model)
- reimbursement differences between countries due to the rate of currency exchange
- drug monitoring and regulation . . . and includes an extensive glossary!
"synopsis" may belong to another edition of this title.
- PublisherCRC Press
- Publication date2002
- ISBN 10 0789015854
- ISBN 13 9780789015853
- BindingPaperback
- Edition number1
- Number of pages214
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-052-01858
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Strategies in Pharmacoeconomics and Outcomes Research
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Pharmaceutical Products Press, USA
(2002)
ISBN 10: 0789015854
ISBN 13: 9780789015853
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Book Description Soft cover. Condition: Near Fine. 0789015854. Softcover, from closed Astra Zeneca company library. Lending record shows this book has never been borrowed. 214 pages, index, illustrated with charts, tables and diagrams. Focusses on the marketing of healthcare products. Bridging the gap between different interest groups in the pharmaceutical industry research and development at one end, sales and marketing at the other. Using practical examples it analyzes the implications of projecting costs of pharmaceutical products as a method of determining the viability of their development. Contents clean, tight and bright. Book. Seller Inventory # 030206
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