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Quick Service Restaurants, Franchising, and Multi-Unit Chain Management - Softcover

 
9780789017055: Quick Service Restaurants, Franchising, and Multi-Unit Chain Management

Synopsis

Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on:

  • growth, change and strategy in the international foodservice industry
  • food safety as an international problem and the formation of outreach committees to combat the challenges faced globally
  • food consumption patterns and the driving forces that influence consumer food preferences
  • the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants
  • consumer attitudes toward airline food
  • adding quick-service meals to airplane menus
  • factors influencing parental patronage of QSRs
  • a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus

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Francis A Kwansa, H.G. Parsa

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9780789017048: Quick Service Restaurants, Franchising, and Multi-Unit Chain Management

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ISBN 10:  0789017040 ISBN 13:  9780789017048
Publisher: Routledge, 2002
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Kwansa, Francis A, Parsa, H.G.
Published by Routledge, 2002
ISBN 10: 0789017059 ISBN 13: 9780789017055
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Kwansa, Francis A., Parsa, H. G.
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ISBN 10: 0789017059 ISBN 13: 9780789017055
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Parsa, H. G. and Kwansa, F. A. (Eds.)
Published by The Haworth Hospitality Press, 2002
ISBN 10: 0789017059 ISBN 13: 9780789017055
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Parsa, H. G. (EDT); Kwansa, Francis A., Ph.D. (EDT)
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Parsa H.G. Kwansa Francis A
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Parsa, H. G. (EDT); Kwansa, Francis A., Ph.D. (EDT)
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