Business Masterminds: Bill Gates - Hardcover

Heller, Robert

Hardcover

ISBN 10: 078945159X ISBN 13: 9780789451590

Publisher: Dk Pub, 2000

Synopsis

Supplying lessons from today's most celebrated and successful business thinkers, DK's Business Masterminds series is perfect for people hoping to advance their corporate careers, make their own businesses grow and prosper, or achieve personal goals. In addition to providing overviews of each mastermind's most influential writings and speeches, each title is packed with full-color charts, diagrams, and photographs that graphically illustrate complex concepts.

About this title

Review

Even the staunchest of critics will usually concede Microsoft and its leader have demonstrated a remarkable flair for business over the years--whether or not, as a federal court has ruled, they boosted their efforts through improper means. Bill Gates, an entry in the Business Masterminds series from Dorling Kindersley, accessibly presents this management side for a general business audience. Robert Heller, founding editor of Management Today magazine and author of several books in the series, opens by acknowledging his subject's talent for "combining widely known technology with practical application of extraordinarily powerful business ideas." After a biographical sketch and brief mention of the antitrust case, Heller looks into the way the computer industry and its biggest player have reshaped the way we live and work. He then analyzes how Gates built his company (hired the super smart, managed knowledge effectively), developed the world's leading software products (invested in research, recognized opportunities), and turned "vision into value" (took big risks, hedged his bets). As with other books in this series, periodic Masterclasses are included that break the relevant business practices down into easily understandable and eminently practical bulleted points. --Howard Rothman

About the Author

A leading authority in both business communications and management consultancy, Robert Heller has written more than 30 books, including six titles in DK's popular Essential Managers series. A founding editor of Management Today magazine and co-creator of several other successful business journals, he is an in-demand speaker at conferences worldwide.

Edition details

• Publisher: Dk Pub
• Publication date: 2000
• ISBN 10: 078945159X
• ISBN 13: 9780789451590
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 112