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Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech) - Softcover
Book 12 of 48: Que Biz-Tech
Synopsis
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!
 
Lead generation is &;Job One&;: B2B marketers&; single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace&;from enterprise technology to industrial equipment to professional services.
 
World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You&;ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking.
 
Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity&;and company profits.
 
You&;ll Learn How To:
&; Develop and refine rules that consistently lead to higher-quality leads
&; Gain deeper insights into your customers and their buying processes
&; Build sophisticated, accurate marketing databases
&; Identify the media most likely to work for you
&; Execute highly effective campaigns
&; Drive huge ROI improvements
&; Use BANT and other qualification criteria
&; Apply new &;nurturing&; techniques to convert &;duds&; into &;diamonds&;
&; Track results and quantify the business value of campaigns
&; Utilize best practices content marketing and marketing automation
&; Integrate continuous improvement into lead generation
&; Discover 10 trends that will transform the way you prospect
"synopsis" may belong to another edition of this title.
About the Author
RUTH P. STEVENS  consults on customer acquisition and retention, and teaches marketing at Columbia Business School. She is past chair of the DMA BusinesstoBusiness Council, and past president of the Direct Marketing Club of New York. Crain&;s BtoB magazine named her one of the 100 Most Influential People in Business Marketing, and the Sales Lead Management Association listed her as one of 20 Women to Watch in lead management. She is the author of Trade Show and Event Marketing and has been a columnist and feature writer for DMNews, DIRECT, and EXPO magazines. Currently a director of Edmund Optics, Inc., she has held senior marketing positions at Time Warner, Ziff-Davis, and IBM. She holds an MBA from Columbia University.
"About this title" may belong to another edition of this title.
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Maximizing Lead Generation: The Complete Guide for B2B Marketers
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace?from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You?ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity?and company profits. You?ll Learn How To:? Develop and refine rules that consistently lead to higher-quality leads? Gain deeper insights into your customers and their buying processes? Build sophisticated, accurate marketing databases? Identify the media most likely to work for you? Execute highly effective campaigns? Drive huge ROI improvements? Use BANT and other qualification criteria? Apply new ?nurturing? techniques to convert ?duds? into ?diamonds?? Track results and quantify the business value of campaigns? Utilize best practices content marketing and marketing automation? Integrate continuous improvement into lead generation? Discover 10 trends that will transform the way you prospect. Seller Inventory # CIN0789741148G
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Maximizing Lead Generation: The Complete Guide for B2B Marketers
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace?from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You?ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity?and company profits. You?ll Learn How To:? Develop and refine rules that consistently lead to higher-quality leads? Gain deeper insights into your customers and their buying processes? Build sophisticated, accurate marketing databases? Identify the media most likely to work for you? Execute highly effective campaigns? Drive huge ROI improvements? Use BANT and other qualification criteria? Apply new ?nurturing? techniques to convert ?duds? into ?diamonds?? Track results and quantify the business value of campaigns? Utilize best practices content marketing and marketing automation? Integrate continuous improvement into lead generation? Discover 10 trends that will transform the way you prospect. Seller Inventory # 00103445492
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Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)
Published by
Que Publishing (edition 1), 2011
ISBN 10: 0789741148
ISBN 13: 9780789741141
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Maximizing Lead Generation: The Complete Guide for B2B Marketers
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Maximizing Lead Generation: The Complete Guide for B2B Marketers
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Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)
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Maximizing Lead Generation: the Complete Guide for B2B Marketers
Published by
Pearson Education, Limited, 2011
ISBN 10: 0789741148
ISBN 13: 9780789741141
Used
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Maximizing Lead Generation: The Complete Guide for B2B Marketers
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Paperback. Condition: Very Good. The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace?from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You?ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity?and company profits. You?ll Learn How To:? Develop and refine rules that consistently lead to higher-quality leads? Gain deeper insights into your customers and their buying processes? Build sophisticated, accurate marketing databases? Identify the media most likely to work for you? Execute highly effective campaigns? Drive huge ROI improvements? Use BANT and other qualification criteria? Apply new ?nurturing? techniques to convert ?duds? into ?diamonds?? Track results and quantify the business value of campaigns? Utilize best practices content marketing and marketing automation? Integrate continuous improvement into lead generation? Discover 10 trends that will transform the way you prospect. Seller Inventory # CIN0789741148VG
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Maximizing Lead Generation: The Complete Guide for B2B Marketers
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace?from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You?ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity?and company profits. You?ll Learn How To:? Develop and refine rules that consistently lead to higher-quality leads? Gain deeper insights into your customers and their buying processes? Build sophisticated, accurate marketing databases? Identify the media most likely to work for you? Execute highly effective campaigns? Drive huge ROI improvements? Use BANT and other qualification criteria? Apply new ?nurturing? techniques to convert ?duds? into ?diamonds?? Track results and quantify the business value of campaigns? Utilize best practices content marketing and marketing automation? Integrate continuous improvement into lead generation? Discover 10 trends that will transform the way you prospect. Seller Inventory # CIN0789741148G
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Maximizing Lead Generation: The Complete Guide for B2B Marketers
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