Android Apps Marketing: Secrets to Selling Your Android App - Softcover

Hughes, Jeffrey

Softcover

ISBN 10: 0789746336 ISBN 13: 9780789746337

Publisher: Que Pub, 2010

Synopsis

There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don't know much about marketing? Don't worry: This book gives you all the step-by-step help you'll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who'll actually buy your app. Packed with examples, this book makes Android apps marketing easy!

About this title

About the Authors

Jeffrey Hughes is developer and lead instructor for Xcelme's app marketing courses, which have helped dozens of developers market their mobile apps effectively. He has nearly two decades of experience as a high-tech marketer, publisher, and speaker working with companies such as McAfee, Wabroot. Blue Coat, and Novellk. He consults to many independent and corporate developers of apps to help them improve their marketing approach and win new customers. Hughes is also the author of iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps.

Jeffrey Hughes brings more than 18 years of industry passion as a marketer, publisher, and keynote speaker in high technology industries, including such companies as McAfee, Blue Coat Systems, Webroot, and Novell. Hughes is the author of 12 books and numerous trade press articles on marketing and technology topics. He is also the author of the popular bookiPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (ISBN: 9780789744272).

Hughes is the developer and lead instructor for Xcelme’s (www.xcelme.com) popular app marketing courses, which have helped scores of developers learn how to market their apps the right way in a highly competitive market.

Hughes is a frequent contributor of articles to popular app sites. He has also been a consultant for a growing number of independent developers and small companies, teaching them how to launch and market their apps as well as offering marketing expertise and consulting services to help their apps gain maximum exposure. Hughes has a B.S. in marketing and a minor in computer science from Brigham Young University. He resides in Scottsdale, Arizona.

Edition details

• Publisher: Que Pub
• Publication date: 2010
• Language: English
• ISBN 10: 0789746336
• ISBN 13: 9780789746337
• Binding: Paperback
• Edition number: 1
• Number of pages: 294