Corporate Communication: Theory and Practice (Suny Series, Human Communication Processes) (Suny Series in Human Communication Processes) - Softcover

Softcover

ISBN 10: 0791420566 ISBN 13: 9780791420560

Publisher: State University of New York Press, 1994

Synopsis

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

About this title

About the Author:

Michael B. Goodman is Associate Professor and Director of the M.A. Program in Corporate and Organizational Communication, Department of English/Communications at Fairleigh Dickinson University.

Review:

"This book is useful to practitioners of corporate communication because it offers relevant examples, it connects theoretical knowledge to practical applications, and demostrates the connection between corporate communication and corporate success/failure. The book is also useful to academics in the field because it suggests a list of practical, relevant issues." -- Branislav Kovacica University of Hartford

About this edition

• Publisher: State University of New York Press
• Publication date: 1994
• ISBN 10: 0791420566
• ISBN 13: 9780791420560
• Binding: Paperback
• Number of pages: 432
• Editor: Goodman Michael B.