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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing) - Hardcover
Synopsis
This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models. -discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data. -emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion. -demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts. -includes a new chapter on sales forecasting. -adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives. This book is truly the foundation of market response modeling.
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Market Response Models: Econometric and Time Series Analysis
Published by
Kluwer Academic Publishers, 1989
ISBN 10: 079239013X
ISBN 13: 9780792390138
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:079239013X. Seller Inventory # 8610647
Quantity: 1 available
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Market response models. econometric and time series analysis.
Seller: Antiquariat Bookfarm, Löbnitz, Germany
Seller rating 5 out of 5 stars
Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Nf 268 079239013X Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2093124
Quantity: 1 available
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Market Response Models: Econometric and Time Series Analysis
Published by
Hingham, Massachusetts, U.S.A.: Kluwer Academic Pub, 1990
ISBN 10: 079239013X
ISBN 13: 9780792390138
Used
Hardcover
First Edition
Seller: Atticus Books, Toronto, ON, Canada
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. 1st Edition. Reprint Edition. Book. Seller Inventory # H8047
Quantity: 1 available
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Market Response Models
Published by
Kluwer Academic Publishers, 1989
ISBN 10: 079239013X
ISBN 13: 9780792390138
Used
Hardcover
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut | Seiten: 400 | Sprache: Englisch | Produktart: Sonstiges. Seller Inventory # 10341984/202
Quantity: 1 available
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Auflage: 1990. 400 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 969 23,5 x 15,9 x 3,2 cm, Gebundene Ausgabe. Seller Inventory # 366345
Quantity: 1 available