If You're Clueless About Accounting and Finance and Want to Know More - Softcover

Godin, Seth

Softcover

ISBN 10: 0793128811 ISBN 13: 9780793128815

Publisher: Kaplan Publishing, 1998

Synopsis

This book translates the secret language of financial folks into plain English.

Managing cash, preparing financial statements, dealing with inventory, and ratio analysis is all demystified in this book. Readers will get plenty of know-how that's lively, engaging, and snooze-free.

About this title

About the Author

Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.

Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments.

Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace.

Godin is the author and co-author of a number of top-selling business books, including E-Marketing, the first book ever published on how to do business online; The Guerilla Marketing Handbook, part of the best-selling Guerilla Marketing series; The Information Please Business Almanacm, a ground-breaking business reference book; and Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.

Reviews

More and more Americans are reading the NYSE and NASDAQ daily reports and investing huge sums of money in mutual funds and various markets, which is one reason that a novice's guide to accounting and finance principles is so valuable. With Money magazine writer Lim, readers are guaranteed absolutely no misinformation, and straightforward facts are communicated in painless prose. Probed are all the generally accepted accounting principles (GAAP), with a fictional company acting as an example, helping readers attain a mastery of financial statements and providing them with a good sense of money borrowing, inventory, budgets, performance measurements, and the interrelationship of the world's economies. It will not take the skills of Holmes and Watson to get these clues. Barbara Jacobs

Edition details

• Publisher: Kaplan Publishing
• Publication date: 1998
• Language: English
• ISBN 10: 0793128811
• ISBN 13: 9780793128815
• Binding: Paperback
• Edition number: 1
• Number of pages: 234