Items related to Making Sense of Media: An Introduction to Mass Communication

Making Sense of Media: An Introduction to Mass Communication - Softcover

Rodman, George

 
9780801332067: Making Sense of Media: An Introduction to Mass Communication

Synopsis

This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.

"synopsis" may belong to another edition of this title.