The Ambivalent Consumer: Questioning Consumption in East Asia and the West - Softcover

Softcover

ISBN 10: 0801473020 ISBN 13: 9780801473029

Publisher: Cornell University Press, 2006

Synopsis

In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the world's second-largest economy, Japan has long engaged in a vibrant consumerism tempered by deeply held beliefs about morality, thrift, community, and national identity. Its neighbors in East and Southeast Asia-South Korea, China,...

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About this title

From the Back Cover

"The Ambivalent Consumer is deeply researched and elegantly written. In a book that addresses a wide range of problems that extend well beyond consumers' desires and decision-making, the authors highlight the synergistic roles played by governments on the one hand and consumers on the other."—Gary D. Allinson, Ellen Bayard Weedon Professor of East Asian Studies, University of Virginia, author of Japan’s Postwar History

About the Author

Sheldon Garon is Professor of History and East Asian Studies at Princeton University. He is the author of Molding Japanese Minds: The State in Everyday Life and The State and Labor in Modern Japan. Patricia L. Maclachlan is Associate Professor of Asian Studies and Government at the University of Texas, Austin. She is the author of Consumer Politics in Postwar Japan: The Institutional Boundaries of Citizen Activism.

Edition details

• Publisher: Cornell University Press
• Publication date: 2006
• ISBN 10: 0801473020
• ISBN 13: 9780801473029
• Binding: Paperback
• Language: English
• Number of pages: 328
• Editor: Sheldon Garon, Patricia L. Maclachlan