Items related to The Package as a Marketing Tool
The importance of packaging in the arena of marketing.
"synopsis" may belong to another edition of this title.
- PublisherChilton Book Co
- Publication date1982
- ISBN 10 0801969549
- ISBN 13 9780801969546
- BindingHardcover
- Number of pages206
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The Package as a Marketing Tool
Published by
Chilton Book Co
(1982)
ISBN 10: 0801969549
ISBN 13: 9780801969546
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Good condition. No Dust Jacket (Packaging Design, Advertising, Graphic Design) A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # N25A-04157
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US$ 30.83
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The Package as a Marketing Tool
Published by
Chilton Book Company, Radnor, Pennsylvania
(1982)
ISBN 10: 0801969549
ISBN 13: 9780801969546
Used
Hardcover
First Edition
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Book Description Hardcover. Condition: Publisher's silver boards. Dust Jacket Condition: No Dust Jacket. First Printing of the First Edition. Radnor, Pennsylvania: Chilton Book Company, 1982. Very Good+ condition. No underlining. No highlighting. No margin notes. Clean, square, tight, and unmarked. Pages are fresh and crisp. Photo illustrations throughout. A fascinating reference book, useful not only for marketing and packaging pros, but also for collectors of old packages, boxes, cans, tins, etc. Has sections on the early years of advertising; animals as trademarks; trademark symbols and the psychological role; printing techniques (letterpress, flexography, gravure, offset lithography, screen, etc); brand names (Aunt Jemima, Cream of Wheat, Ivory Soap, Borden's Elsie the Cow, Morton Salt's Umbrella Girl, changes in Betty Crocker's image over time, etc); packaging for the military market (Boer War, WWI, WWII, use by Dutch underground to conceal radio receivers, etc). Appendix: The History of Packaging (in antiquity, medieval times, during the Industrial Revolution, Victorian England, the Gilded Age, etc). Index. First printing, with complete row (1234567890) on the copyright page. . First Printing of the First Edition. Hardcover. Publisher's silver boards/No Dust Jacket. 8vo. x, 206pp. Seller Inventory # 002878
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US$ 24.95
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Stock Image
The Package as a Marketing Tool
Published by
Chilton Book Co
(1982)
ISBN 10: 0801969549
ISBN 13: 9780801969546
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. Seller Inventory # SONG0801969549
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US$ 32.84
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