Why GM Matters: Inside the Race to Transform an American Icon - Hardcover

Holstein, William J.

Hardcover

ISBN 10: 0802717187 ISBN 13: 9780802717184

Publisher: Walker Books, 2009

Synopsis

In November, GM CEO Rick Wagoner appeared before Congress to ask for $25 billion to bail out the struggling Big Three automakers. To critics like Thomas Freidman and Mitt Romney, it was a sign that the American auto industry should be led out to pasture; if the Japanese are better at making cars, they said, then we should let them do it. To defenders, the loss of the country's largest manufacturing sector would be an incomprehensible disaster. Nearly every day, the debate rages on the op-ed pages. Billions of dollars and millions of jobs hang in the balance.

In Why GM Matters, William Holstein goes deep inside GM to show what's really happening at the country's most iconic corporation. Where critics say that GM has sat on its hands while the market changed, Holstein demonstrates that GM has already radically retooled its entire operation, from manufacturing and cost structure to design. Where pundits say we'd be better off without GM, he shows how inextricably linked GM and the nation's economy still are: The country's largest private buyer of IT, the world's largest buyer of steel, the holder of pensions for 780,000 Americans, GM accounts for a full 1 percent of our country's GDP. A dollar spent on GM has profoundly different consequences from a dollar spent on Toyota.

Following a diverse cast of characters―from Rick Wagoner, the controversial CEO, to design director Bob Boniface, to Linda Flowers, a team leader on the line in Kansas City―Holstein examines the state of GM's health and builds a persuasive argument that GM is essential to our nation's well-being and, with the right economic climate, ready to compete with Toyota as one of the biggest global automakers.

About this title

About the Author

William J. Holstein has written for BusinessWeek , the New York Times, and Fortune, among other publications, and is the author of the books Manage the Media and The Japanese Power Game.

Reviews

General Motors once dominated the auto industry, garnering more than 50 percent of the U.S. market share, but complacency, health-care costs, and competition from more efficient Japanese companies have all contributed to a dramatic decline. When GM CEO Rick Wagoner asked for a federal “bridge loan” of $25 billion for the big three automakers, the reception was anything but warm. Holstein, author of Manage the Media (2008), takes a look beyond the sound bites to reveal a car company struggling to meet high-tech standards while fighting for its very existence. Holstein argues that GM is worth saving because for every manufacturing job, there are 10 jobs throughout the whole chain of suppliers that also serve Ford and Chrysler; thus, a GM failure could mean the collapse of the entire auto industry. Holstein’s defense of GM makes sense at a time when the company is about to begin production of a fuel-efficient, plug-in hybrid, a critical bridge to U.S. energy independence. --David Siegfried

Edition details

• Publisher: Walker Books
• Publication date: 2009
• Language: English
• ISBN 10: 0802717187
• ISBN 13: 9780802717184
• Binding: Hardcover
• Edition number: 1
• Number of pages: 288