Symbolizing America - Softcover

Softcover

ISBN 10: 0803296037 ISBN 13: 9780803296039

Publisher: University of Nebraska Press, 1986

Synopsis

Anthropologists since Franz Boas and Margaret Mead have traditionally gone off to study “primitive” cultures. This collection of original essays breaks new ground in showing how anthropological theories and techniques can be applied to the culture of contemporary middle-class Americans.

 

In Symbolizing America, ten well-known anthropologists pursue self and identity as cultural rather than psychological matters. Looking homeward, they ask “What Is American about America?” “How do we know?” and “What difference does it make?” They analyze such aspects of American culture as advertising, mass-audience movies, patriotic and ethnic parades, church minutes, college parties, greetings, and the dilemmas of adolescent sexuality. Concerned with familiar interactions, they arrive at new insight into the experience of daily life in America.

 

In their symbolic and semiotic approaches, the authors express the variety yet surprising unity of a dynamic American culture. Chapters include “Creating America,” “Doing the Anthropology of America,” and “’Drop in Anytime’: Community and Authenticity in American Everyday Life” by the editor, Hervé Varenne, Teachers College, Columbia University; “Freedom to Choose: Symbols and Values in American Advertising” by William O. Beeman, Brown University; “The story of [James] Bond” by Lee Drummond, McGill University; “The Melting Pot: Symbolic Ritual or Total Social Fact?” by Milton Singer, University of Chicago; “The Los Angeles Jews ‘Walk for Solidarity’: Parade, Festival, Pilgrimage” by Barbara Myerhoff and Stephen Mongulla, University of Southern California; “History, Faith, and Avoidance” by Carol Greenhouse, Cornell University; “The Discourse of the Dorm: Race, Friendship, and ‘Culture’ among College Youth” by Michael Moffatt, Rutgers University; “Why a ‘Slut’ is a ‘Slut’: Cautionary Tales of American Middle-Class Teenage Girls’ Morality” by Joyce Canaan, Centre for Contemporary Cultural Studies; and an epilogue, “on the Anthropology of America,” by John Caughey, University of Maryland.

About this title

From Library Journal

Traditionally anthropology has focused on the study of non-Western peoples. Here, ten anthropologists look at life in the United States. Varenne believes that those who have previously studied "exotic" cultures are uniquely qualified to examine the mainstream culture of their own country. By analyzing such things as advertising, James Bond movies, parades, church minutes, and teenage sexuality, the authors of these essays begin to develop a long overdue anthropology of middle-class America. The attempt to define what makes us "American" is not wholly satisfactory, but it is an interesting beginning. Recommended for research collections. Robin B. Devin, Univ. of Rhode Island Lib., Kingston
Copyright 1986 Reed Business Information, Inc.

Edition details

• Publisher: University of Nebraska Press
• Publication date: 1986
• Language: English
• ISBN 10: 0803296037
• ISBN 13: 9780803296039
• Binding: Paperback
• Number of pages: 290
• Editor: Varenne Herve