Frank and Greenberg′s book studies the audience for American public broadcasting. The authors segment this unique and frequently misunderstood audience into fourteen groups, each with its own interests and needs. All those who study or work in the media and are interested in the kinds of people who watch quality television will find much of use to them in both the methodology and the description of the audiences.
′...the book should be of substantial interest to a wider audience than persons unilaterally concerned with the future of public television. It is a welcome addition to any library collection in survey research, mass communications research and policy, broadcasting research, and policy and marketing techniques.′ -- Choice, April 1983
′...the substantive import of the book is clear, and the data it reports will play a central role in the debate over future directions in public television.′ -- The Annals of the American Academy, Vol 472, March 1984
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Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1st. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 56026372-6
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0803907648.G
Seller: Mispah books, Redhill, SURRE, United Kingdom
hardcover. Condition: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82908039076483
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