Movies as Mass Communication (Commtext Series) - Softcover

Jowett, Garth S.; Linton, James M.

Softcover

ISBN 10: 0803910916 ISBN 13: 9780803910911

Publisher: SAGE Publications, Inc, 1980

Synopsis

Takes a novel approach to the study of the movies, viewing them as a process of mass communication. Looking first at the economic determinants of the movie industry, then the sociological, psychological, and even political aspects of film, the authors examine the role of the movies in our culture and their possible future in the light of the new technologies.

′...through this book Jowett and Linton have made an outstanding contribution to the study of the relationship between a visual medium and its social context.′ -- Studies in Visual Communication

About this title

About the Author

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government′s department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O′Donnell. He is on the boards of several communication and film journals.

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 1980
• ISBN 10: 0803910916
• ISBN 13: 9780803910911
• Binding: Paperback
• Language: English
• Number of pages: 142