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Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences) - Softcover
Synopsis
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.
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- PublisherSAGE Publications, Inc
- Publication date1988
- ISBN 10 0803927576
- ISBN 13 9780803927575
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages96
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Analyzing Decision Making : Metric Conjoint Analysis
Published by
SAGE Publications, Incorporated, 1988
ISBN 10: 0803927576
ISBN 13: 9780803927575
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Softcover
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Analyzing Decision Making : Metric Conjoint Analysis
Published by
SAGE Publications, Incorporated, 1988
ISBN 10: 0803927576
ISBN 13: 9780803927575
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences)
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Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences)
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Analyzing Decision Making: Metric Conjoint Analysis
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Sage, Thousand Oaks, California, U.S.A., 1988
ISBN 10: 0803927576
ISBN 13: 9780803927575
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Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences)
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SAGE Publications Newbury Park,, 1988
ISBN 10: 0803927576
ISBN 13: 9780803927575
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