Items related to Message Effects in Communication Science (SAGE Series...

Message Effects in Communication Science (SAGE Series in Communication Research) - Hardcover

Bradac, James J.

 
9780803932241: Message Effects in Communication Science (SAGE Series in Communication Research)
Hardcover
ISBN 10: 0803932243 ISBN 13: 9780803932241
Publisher: SAGE Publications, Inc, 1989

This specific ISBN edition is currently not available.

Synopsis

Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot consumption including messages designed to entertain and to depict violence, are then considered. Prospects for future research are summarized and discussed in the concluding chapter.

Demonstrating the increasingly theoretical state of the study of message effects and addressin

"synopsis" may belong to another edition of this title.

  • PublisherSAGE Publications, Inc
  • Publication date1989
  • ISBN 10 0803932243
  • ISBN 13 9780803932241
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages320

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Other Popular Editions of the Same Title

9780803932258: Message Effects in Communication Science (SAGE Series in Communication Research)

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ISBN 10:  0803932251 ISBN 13:  9780803932258
Publisher: SAGE Publications, Inc, 1989
Softcover