Survey Research Methods (Applied Social Research Methods)

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9780803932937: Survey Research Methods (Applied Social Research Methods)
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From sampling to questionnaire design to data analysis, Fowler′s basic introduction to survey research methods covers the spectrum of data collection procedures used in social surveys. He looks at the options available to the researcher, discusses standards for good practice, examines the decisions to be made in designing a survey, and identifies sources of error in survey research. He demonstrates how each aspect of a survey can affect its accuracy and credibility, and confronts the practical problems of survey research, exploring the theoretical and methodological issues at stake. This revised edition also features a new chapter on data entry options, including computer-assisted telephone interviewing.

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About the Author:

Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.

Review:

"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language....Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"

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Other Popular Editions of the Same Title

9781412958417: Survey Research Methods (Applied Social Research Methods Series, No. 1)

Featured Edition

ISBN 10:  1412958415 ISBN 13:  9781412958417
Publisher: SAGE Publications, Inc, 2008
Softcover

9780803950481: Survey Research Methods (Applied Social Research Methods Series I)

SAGE P..., 1993
Hardcover

9780761921912: Survey Research Methods, Third Edition (Applied Social Research Methods Series Volume 1)

Sage P..., 2001
Softcover

9780761921905: Survey Research Methods (Applied Social Research Methods)

SAGE P..., 2001
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9780803923478: Survey Research Methods (Applied Social Research Methods)

SAGE P..., 1984
Hardcover

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Fowler, Floyd J.
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Floyd J. Fowler
Published by SAGE Publications, Inc (1988)
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