Professional Communication: The Social Perspective

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9780803939349: Professional Communication: The Social Perspective
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This volume examines socially-based theory and research, pedagogy and practice in professional communication. The contributors provide a comprehensive overview of the social perspective which emphasizes the context of communication, and then distinguish it from positivistic, cognitive and other competing approaches. After establishing a broad framework for situating developments in professional communication research, the book then moves on to: explore more particular topics, issues and problems within the perspective; examine the historical and theoretical traditions in rhetoric, semiotics, literary criticism, philosophy of science, social psychology and cultural anthropology; discuss implications for classroom practice in professional com

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9780803939356: Professional Communication: The Social Perspective

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ISBN 10:  0803939353 ISBN 13:  9780803939356
Publisher: SAGE Publications, Inc, 1992